One Dashboard to Launch, Track, and Optimize Every Lead Funnel

Our client needed a simple, centralized way to manage all their lead capture forms across different marketing funnels.

We built a custom in-house Form Builder to help the client launch lead capture forms for different funnels — fast, flexible, and fully integrated. With role-based access, embedded analytics for every form, integrated with HubSpot, WebinarJam, EverWebinar, Klaviyo, and more, to make launching campaigns faster and smarter.

BlackWood GmbH specializes in selling coaching programs and online courses through high-converting marketing funnels. The client runs several marketing funnels and used to rely on different tools to build forms, sync contacts, and analyze results. This made tracking performance tricky — and building even a basic lead capturing and validation form could take days.

Goals

• Build lead generation forms in one place
• Sync with tools like HubSpot, Klaviyo, and ActiveCampaign
• Capture leads with phone & email validation
• Real-time tracking & analytics
• Support German language and keep the system compliant

We designed and built a custom Form Builder directly inside the client’s admin system — giving their team a simple way to create, manage, and embed lead capture forms across all marketing funnels.

The tool supports integrations with HubSpot, Klaviyo, ActiveCampaign, and WebinarJam, and includes features like email and phone validation, UTM tracking, redirect settings, and submission analytics. With role-based access, customizable fields, and one-click embed codes, forms can now be launched in just minutes.

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Key Solution Components

The Form Builder makes it easy to manage forms with role-based access, builtin analytics, and a clean dashboard. It connects seamlessly to existing tools with smart validation, flexible embeds, and native CRM integrations.

This web solution was designed to simplify how marketing teams create, manage, and track lead capture forms. With role-based access for Owners, Admins, and Marketers, a clean dashboard, and built-in analytics, teams can launch and monitor forms in one centralized place without relying on multiple tools or manual updates.

By replacing a messy, multi-tool setup with one streamlined system, we solved a core challenge for the client — too much time spent building forms, not enough time bringing in leads.

The new workflow is fast, reliable, and tailored to how their marketing team actually works, freeing them up to focus on growth instead of setup.

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